Generative AI for Business
From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
Duration
4 hours
Delivery Format
In-person, Online, or Hybrid
Practical stack
Tools your team will use
Practical tools, live workflows and a clear review path.
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ChatGPT & Claude
Use the tools your organisation has approved, with clear task boundaries.
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Image and content tools
Turn one live business task into a reusable workflow your team can own.
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Brand-approved workflows
Verify outputs, protect sensitive information, and keep the final decision human.
Decision support
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
- Creative AI tools mastery
- Brand-safe content generation
- Campaign development
Who this workshop is for
Generative AI for Business helps brand, retail, marketing, and customer-experience teams in Switzerland adopt governed generative AI.
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
The program runs 4 hours and is delivered on-site across Swiss cities, hybrid, or online.
This session focuses on campaign development, visual asset workflows, retail design concepts, and consumer touchpoints.
Participants practice brand-safe generation, style references, and human review before anything reaches customers.
Swiss teams often struggle with inconsistent outputs across regions and languages.
We map approval paths for marketing, legal, and retail operations.
We also document prompts, source assets, and revision history for audit-ready creative pipelines.
Tool selection stays within your approved stack: Adobe Firefly, Canva, DALL·E, Midjourney where permitted, Microsoft Designer, and common DAM/CMS workflows.
Examples include pharmaceutical packaging disclaimers, financial services copy constraints, and luxury retail tone-of-voice.
All exercises respect FADP/nLPD data boundaries. We never train on confidential client assets without explicit approval.
Deliverables include a brand-safe prompt library, campaign storyboard templates, a retail concept checklist, and a 90-day pilot plan.
Leadership receives a concise ROI and risk summary.
AI Workshop Switzerland delivers in English, German, and French in Zurich, Geneva, Lausanne, Basel, and Bern.
Request a quote for your team size and creative stack. We typically respond within one Swiss business day.
Program overview for marketing and retail teams
Brand-safe creative workflows
Marketing and retail leaders use this workshop to connect generative AI to real campaign calendars, store rollouts, and seasonal launches. Legal and brand review are built in from the first exercise.
Who should attend
Brand managers, retail design leads, CRM marketers, agency partners, and innovation teams who need consistent outputs across German, French, and Italian-speaking Swiss markets without bypassing governance.
Delivery across Switzerland
On-site at your office, hybrid for distributed creative teams, or online when travel is impractical. Facilitation is available in English, German, or French with examples tailored to your sector.
Related programs and resources
Compare this workshop with AI Fundamentals, Agentic AI, and AI for Marketing. Read Swiss adoption guides on our AI insights hub or request a quote for your team in Zurich, Geneva, or Lausanne.
Syllabus
View full syllabus
What Is Generative AI
Understand how generative AI differs from traditional automation and how large models create text, visuals, audio and video.
Tool Landscape for Marketers
Compare the right tools for text, image, video, audio and integrated creative workflows, from ChatGPT and Claude to Midjourney, Firefly, Runway and Canva.
Prompt Writing for Marketing and Design
Create prompts that reflect brand voice, values and visual identity, then practise campaign briefs and visual storytelling in real time.
Retail and Consumer Experience Use Cases
Apply generative AI to campaign concepts, retail activations, moodboards, product storytelling, packaging exploration and segment-specific content.
Copyright, Brand Safety, and Ethics
Use generative AI responsibly by addressing copyright, usage rights, brand consistency, factual checks and content validation.
Creative Sprint
Generate a branded asset pack for a retail or campaign scenario, including visuals, copy, optional voice-over and presentation material.
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Our Interactive Platform
A practical learning environment designed for engagement and real-world application
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Interactive Digital Platform: Engage through real-time quizzes, live polls, and collaborative exercises
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Hands-On Problem Solving: Teams tackle real challenges from their own departments
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Gamified Learning: Earn badges, climb leaderboards, and celebrate achievements
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Hybrid Equality: Remote and in-person participants share the same immersive experience
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Actionable Outcomes: Leave with working prototypes and implementation-ready solutions
Key Takeaways
- Creative AI tools mastery
- Brand-safe content generation
- Campaign development
Need a custom workshop for your team? Contact us for enterprise solutions.
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